Christmas decorations and lights superstores have been opened at Plants Galore's five regional centres in Exeter, Yeovil, Plymouth, Newton Abbot and Totnes.

It aims to bring together a wide range of Christmas products at low prices.

Co-owner Tony Joyner explained: "We’ve navigated massive UK inflation in recent years and decided our best route forward is to focus on buying large volume direct from manufacturers.

"By cutting out the UK import companies and buying more directly, we can buy exactly the same excellent quality decorations and lights but retail at 50 per cent of the usual retail price.

"In effect, we can now sell at wholesale prices direct to the public."

The new stores feature extensive displays with information, as well as customer service advice and assistance.

Mr Joyner added: "Early sales have already increased 300 per cent, so I’m confident customers already love the new very low prices."

The company also announced new profit share bonuses and retail store performance bonuses of £300,000 for 2025.

Mr Joyner noted: "Our staff teams are simply fantastic.

"We have superb staff across the business, and we are trying to make sure they are well rewarded."

It will launch its spring 2025 range with the same low prices.